Cintar Group is a holding company dedicated to elevating businesses in financial services into major market players across the U.S. and Mexico.

Cintar Group is on a mission to shape the future of financial services in the $1 trillion U.S. - Mexico economy, through its Investment and Advisory practices.

Cintar is led by twin brothers, Sean & Kenny Salas, seasoned investors and operating executives with over three decades of combined experience. The Salas Brothers merge their strategic acumen of Wall Street and Silicon Valley with practical insights tailored for Main Street. In their last venture, Sean & Kenny deployed over $250 million in loans across 10,000+ small businesses. Today, the brothers have a vision to build a closely-held portfolio of small businesses, generating over $1 billion in value for shareholders by providing patient capital, guiding digital transformation, and leveraging their nearshore BPO services.

What We Do

  • Cintar partners with owner-operators by taking long-term, majority stake positions in small businesses generating $1M to $3M in EBITDA.  We target small businesses typically considered "too small" for private equity firms or “unnoticed” by venture investors.  We support portfolio companies with leadership transition, organic and inorganic growth, and enhancing operations with nearshore BPO services. 

  • Cintar advises clients ranging from tech startups to Fortune 500 companies. Key value drivers of our advisory services include growth in the U.S. Latino market, establishing nearshore operations across the U.S. and Mexico, embedding financial services to unlock new revenue streams, and providing fundraising strategy support.